Alcohol industry campaigns to promote ‘responsible drinking’ have little effect, and may even be counterproductive.
That's one of the key findings of a new Alcohol Concern report to be launched on Wednesday 12 October, which has been written by researchers from Glyndwr and Bangor Universities.
Reviewing evidence from across the world, researchers at the two universities concluded that alcohol industry health messages are often ambiguous and lack clarity over safe behaviour with regards to alcohol. Health messages are typically found in the context of adverts that promote drinking as a positive lifestyle choice.
The report's authors point out that drinks industry-supported statements and campaigns typically portray alcohol as a neutral product that only causes problems in the hands of irresponsible consumers, whereas the evidence suggests that alcohol is an intrinsically dangerous substance, and that alcohol marketing and distribution require careful regulation and management. > > > > Read More
