Key Recent Milestones
· China: Following our training workshops in Nanjing and Xi’an, the Traffic Police Corps of Jiangsu’s Public Security Department have reprinted 900 copies of training manuals that will be distributed to city-level branches. ICAP Vice President Brett Bivans recently met with China Alcoholic Drinks Industry Association (CADIA) and China Association of National Advertisers (CANA) to discuss plans for developing a self-regulation code and steps to conduct a nationwide corporate responsibility survey. View more photos from the events.
· Vietnam: For Global Actions Vietnam’s bus driver project, ICAP signed a Memorandum of Understanding (MOU) with the Ministry of Transportation’s Traffic Safety Department – Directorate for Roads on September 22 and met with the Provincial Department of Transport in Dak Lak Province and Khanh Hoa Province to discuss collaboration in the project.
Global Actions in Focus: Self-Regulation in Ukraine
The World Federation of Advertisers (WFA) met with leading brand marketers in Kiev last week to agree on a concrete process for establishing self-regulation in Ukraine. Among those participating in the cross-sector meeting were AB-InBev, Coca-Cola, SABMiller, GlaxoSmithKline, and Unilever. WFA and AB-InBev have formulated a plan for establishing a self-regulatory organisation (SRO) in Ukraine. The collaborative effort includes a cross-industry advertising code draft and regulations for a future Ukrainian SRO as well as a national advertiser association. This plan formed the basis of the meeting. On September 30, WFA participated in a self-regulation conference organized by German think tank Friedrich Ebert Stiftung. At the conference, Ukraine’s leading advertising associations – but no advertisers – approved “national standards for advertising free of gender discrimination.” WFA spoke at the event to share its international perspective and to help ensure that the self-regulation agenda in Ukraine properly reflects the experience and priorities of multinational advertisers.
What’s Happening Next
· Vietnam: October 3 will be the first meeting of the bus driver project to select the project site and set up the Project Management Unit (PMU) organizational structure. The project will focus on drink driving prevention for drivers at bus stations across Vietnam.
· Seoul, South Korea: From October 4-11 (dates tentative), Global Actions Vietnam will conduct a study tour in Korea to compare drink driving programs and learn from the successes and challenges of different campaigns.
· Colombia: From October 7-14, Global Actions will visit six cities across Colombia where the “Pactos por la Vida” (PACTOS) project is being implemented. In order to gather information required for the Best Practices booklet that ICAP and PACTOS stakeholders will issue later this year, Global Actions staff will hold seminars to reinforce ICAP evaluation methods, gather best practices from each city, and interview stakeholders who have contributed to the project.
