Alcoholic drinks brands looking to market their products through social media could will now have to follow a set of principles created by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the US (DISCUS).
The guidelines will come into effect in the US and Europe on September 30th and concern any alcohol brand wanting to use blogs, social networking sites, mobile apps and user-generated content
One of the key initiatives of the principles is to provide consistent age checking and monitoring of content, to ensure that it is being marketed at an appropriate audience and in a suitable way. > > > > Read More
