Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Wednesday, September 21, 2011

Social media guidelines drafted for alcohol brands


Alcoholic drinks brands looking to market their products through social media could will now have to follow a set of principles created by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the US (DISCUS).

The guidelines will come into effect in the US and Europe on September 30th and concern any alcohol brand wanting to use blogs, social networking sites, mobile apps and user-generated content

One of the key initiatives of the principles is to provide consistent age checking and monitoring of content, to ensure that it is being marketed at an appropriate audience and in a suitable way. > > > > Read More