Key Recent Milestones: Self-Regulation in India
The Advertising Standards Council of India (ASCI) has introduced a new process for companies wishing to file complaints regarding competitors’ advertisements. The Fast Track Complaints Redress Process was designed by the self-regulatory organization to provide speedier solutions to intra-industry complaints.
Along with other leading industry associations, the World Federation of Advertisers (WFA) and the Indian Society of Advertisers (ISA) are working to strengthen India’s long-standing self-regulatory system.
The new system enhances the efficiency and speed of handling of consumer complaints, now ensuring that all complaints are resolved within seven days, with a final decision from the Fast Track Complaints Council (FTCC). Four to six months from introduction, the ASCI board will review the Redress Process.
Global Actions in Focus: China
Drink drive training workshops for local staff and traffic police will be held September 16 through 25 in Xi’an and Nanjing, both prominent cities in Chinese history and culture, with populations of eight million and five million, respectively.
Global Actions’ partners/stakeholders in China include the China Center for Health Education (CCHE), Xi’an Center for Health Education, Jiangsu Center for Health Education, local government agencies, and beverage alcohol producers that include Diageo and Pernod Ricard. International road safety expert Ray Shuey will lead training of the enhanced enforcement program.
“Thanks to CCHE, local facilitators, and the alcohol industry, the projects are progressing,” said Global Actions China Country Coordinator James Yu. “We hope these workshops will encourage participants to implement interventions to reduce the rate of alcohol-related road traffic crashes in these major cities.”
“For the workshops, held separately in Xi’an and Nanjing, one program manager and one practitioner involved in local action of drink driving intervention will attend,” said CCHE’s Qian Ling. “ICAP and the CCHE team have invited health educators from more than 30 provincial institutes for health education to attend the workshops and learn skills about program design and evaluation.”
What’s Happening Next
· Advertising News: The Consolidated ICC Code website will launch globally on September 15. Visit www.codescentre.com for information on global best practice and self-regulation of advertising and marketing communications.
· Nigeria: September 20-21, Capacity-building program for the Lagos-Apapa intervention.
· Mexico: September 28-29, Drink drive summit in Mexico City.
· Ukraine: September 30, World Federations of Advertisers (WFA) will be participating in a self-regulation conference in Kiev.
