A paper exploring how substantial are 'unhealthy' drinkers to alcohol sales volume asks whether this means the industry can have genuine corporate social responsibilty in promoting sensible drinking.
Conflict of interest in the alcoholic drinks industry: how important are ‘unhealthy drinkers’ in total UK consumption? is available to download here [pdf]
Critics suggest that the industry's commercial interests are such that it cannot feasibly have a genuine interest in reducing consumption given the volume of alcohol consumed by those drinking above reccommended guidelines. Largely the drinks industry has invested in an awareness raising approach, such as through www.drinkaware.co.uk, as part of its corporate social responsibilty agenda. . . . . .
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