A new campaign backed by major health charities will warn drinkers of the unseen health damage caused by regularly drinking more than the NHS advises. The £6 million Government funded campaign shows the damage that is being done to drinkers’ organs while they are drinking in a pub or at home.
This is being launched by Public Health Minister, Gillian Merron today and is part of the cross-Government strategy to tackle the harms that alcohol causes.
The Department of Health has developed the campaign in association with Cancer Research UK, the British Heart Foundation and the Stroke Association to create the series of stark TV, press and outdoor adverts showing the harm that regularly drinking more than two drinks a day can cause.
A new YouGov poll launched to coincide with the campaign shows that more than half (55%) of English drinkers misguidedly believe that alcohol only damages your health if you regularly get drunk or binge drink. . . .
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