Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

___________________________________________

Thursday, August 20, 2009

Association between Adolescent Viewership and Alcohol Advertising on Cable Television
AJPH First Look, published online ahead of print Aug 20, 2009

We examined whether alcohol advertising on cable television is associated with adolescent viewership.

Ad placements for beer, spirits, and alcopops increased as adolescent viewership rose from 0% to 30%, especially for female viewers. Alcohol advertising practices should be modified to limit exposure of underage viewers.


Request Reprint E-Mail: paulchung@mednet.ucla.edu

_____________________________________________________________________________
at