News Release - Constellation Brands Settles FTC Charges That Ads for 'Wide Eye' Caffeinated Alcohol Beverage Were Deceptive
A major U.S. alcohol supplier has agreed to settle Federal Trade Commission charges that its advertising for the caffeinated alcohol drink Wide Eye was deceptive, unsubstantiated, and in violation of federal law. The proposed settlement bars Constellation Brands, Inc. – which claimed in its ads that consumers who drink Wide Eye will remain alert when consuming alcohol – from making the deceptive claims. . . . . . .
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For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.
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