Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Thursday, June 18, 2009

Corporate Social Responsibility: the New Marketing Tool

Recent trends in alcohol advertising and promotion can be found on this page of EUCAM. After an introduction of the new trend, possible risks of the trend are described, which is followed by examples of marketing practices from in outside the European continent.

Read Full Report (PDF)

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