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Monday, September 22, 2008

Alcohol promotions to Leaving Certs 'reprehensible'

ELAINE EDWARDS

An alcoholic drinks promotion targeted at Leaving Cert students and advertised on a Bebo website has been described as “reprehensible” by the complaints panel of a drinks industry body.

The indepdendent complaints panel of Meas, which stands for Mature Enjoyment of Alcohol in Society, published its findings on a number of matters today.

It expressed “deep concern” that the Purty Kitchen of Temple Bar in Dublin had targeted and advertised alcohol promotions to schools where the majority of students were under 18, and therefore under the legal age limit to buy alcohol.
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