Aims

To support the free and open dissemination of research findings and information on alcoholism and alcohol-related problems. To encourage open access to peer-reviewed articles free for all to view.

For full versions of posted research articles readers are encouraged to email requests for "electronic reprints" (text file, PDF files, FAX copies) to the corresponding or lead author, who is highlighted in the posting.

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Friday, March 21, 2008

Advertisers and alcohol industry prepare for inquiry showdown



Julian Lee

March 20, 2008

THE marketing industry's peak bodies have unveiled how they plan to meet the biggest threat to the industry since the fast food advertising debate of recent years.

As a senate inquiry into alcohol advertising begins, the industry will mount a two-pronged approach, with the advertising agency peak body concentrating its efforts on talking up self-regulation for the $12 billion a year alcohol industry.

In its submission to a senate inquiry, its counterpart for advertisers will seek to attack claims that there is a link between advertising and excessive consumption of alcohol.
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