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Friday, March 21, 2008

Advertisers and alcohol industry prepare for inquiry showdown

Julian Lee

March 20, 2008

THE marketing industry's peak bodies have unveiled how they plan to meet the biggest threat to the industry since the fast food advertising debate of recent years.

As a senate inquiry into alcohol advertising begins, the industry will mount a two-pronged approach, with the advertising agency peak body concentrating its efforts on talking up self-regulation for the $12 billion a year alcohol industry.

In its submission to a senate inquiry, its counterpart for advertisers will seek to attack claims that there is a link between advertising and excessive consumption of alcohol.
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