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Monday, February 25, 2008

News Release - Rules on alcopops ads don't effectively protect teens
26/02/2008

In a CHOICE test of alcopops, 25% of the teenage participants couldn't taste the alcohol.

Teenagers find it hard to tell the difference between soft drinks and so-called alcopops, which are part spirit and part soft drink or milk, according to a CHOICE taste test.

Almost half of the teenage male taste test participants could not tell that Vodka Mudshake Original Chocolate, which is 4% alcohol by volume, contained alcohol.

Overall, one quarter of the participants, who for legal reasons were over 18, couldn’t taste the alcohol in alcopops, also known as ready-to-drink or RTD beverages.
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