PM meets with alcohol industry over binge-drinking culture21 November 2007
The Prime Minister, the Home Secretary and the Culture Secretary today hosted a seminar to tackle the problems of under-age drinking and binge-drinking.
Mr Brown met drinks manufacturers, doctors and academics in Downing Street this morning as the Government unveiled plans to crack down on excessive consumption of alcohol. The PM challenged alcohol producers and retailers to take part in the effort to deal with unacceptable drinking or face tougher action in the future.
The PM said that the "coordinated" approach will "build upon the efforts to deal with some of the problems, particularly related to our target groups - that is young people and binge-drinkers."
A Home Office campaign launched today will target pubs, clubs and off licences in areas with high levels of alcohol-related crime and disorder. Efforts over the Christmas period will be focused on up to 1,500 premises in 90 areas selling alcohol to under-age drinkers or people who are already drunk. Retailers risk heavy fines or losing their licences for repeat offences.
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