
Addiction 102 (9), 1352–1353.
Norman Giesbrecht makes a compelling case for a dramatic reduction of conventional approaches to alcohol education, reflecting their ineffectiveness in altering the toll of alcohol
The argument is familiar to students of tobacco control, where the empirical evidence on the ineffectiveness of school health education is by now voluminous Some would argue that the tobacco industry's enthusiasm for and support of educational strategies makes the empirical evidence redundant.
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