Drinks With Youth Appeal Draw Growing OppositionSACRAMENTO — Three years ago, at the age of 15, Jimmy Jordan says, he got his first taste of what it was like “to be cool and fit in.” While watching a video with friends, a buddy urged him to try a Smirnoff Ice, one of dozens of flavored alcoholic beverages that look and taste like soda but offer the kick of a cocktail.
Speaking to a state board in February, Elianna Yanger, 17, of California Friday Night Live, said that similar packaging of an energy drink, left, and a malt beverage showed an effort to market alcohol to teenagers.
Jimmy Jordan, a high school senior in California, is campaigning against beverages known as alcopops that are popular with young drinkers.
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