Alcohol advertising is risking the lives and futures of children across the North East by encouraging them to drink early and more, according to a campaign launched this week by Balance, the North East Alcohol Office.
Through its ‘See What Sam Sees’ campaign Balance says it is inviting North Easterners to take a child's eye view and witness the way the alcohol industry is bombarding young people with ads which make drinkers appear popular, successful and attractive. In the region 55% of people already agree that alcohol targets under18s. > > > > Read More