Effectiveness of opinion leaders for getting research into practice in the alcohol and other drugs field: Results from a systematic literature review

Drugs: education, prevention and policy, Volume 16, Issue 3 June 2009 , pages 205 - 216

Despite good theoretical underpinnings for the use of opinion leaders to influence change in professionals' behaviour, current evidence of their effectiveness is sparse and inconsistent. There is a need for good quality, well-designed studies that are conducted in an AOD context using opinion leaders who are appropriately identified and adequately supported.

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