Cheap alcohol is fuelling binge drinking, study saysBy Robert Winnett, Deputy Political Editor
22 Jul 2008
Cut price alcohol is causing young people to drink to excess, a Government-backed study has found.
The research, carried out by Sheffield University, examined the impact of cheap supermarket deals on beer, wine and spirits and identified a link with binge drinking.
It is the first time academics have established a direct link and will add to pressure on supermarkets to stop selling alcohol as a "loss leader" - sometimes below its cost price.
The research also warned that cheap alcohol was leading to cancer and strokes and boosting the divorce rate.
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