Distillers, brewers and wineries pour millions of dollars into brand promotion on Twitter, Facebook and other social media, and industry critics contend they are not doing enough to prevent young consumers from receiving these messages.
"We're doing a deep dive on how they're using the Internet and social media," said Janet Evans, a lawyer with the FTC, which is conducting a year-long study due to be released by early summer. "We're focusing on underage exposure."
She would not elaborate on any potential recommendations that might come out of the study, which began in April 2012. > > > > > Read More