News Release - MEAS urges government to address unregulated below-cost selling of alcohol

MEAS URGES GOVERNMENT

• TO ADDRESS UNREGULATED BELOW-COST SALE OF ALCOHOL and
• TO LEAD DEVELOPMENT OF INDUSTRY-WIDE CODE GOVERNING THE MERCHANDISING, SALE AND PROMOTION OF ALCOHOL.

MEAS CEO, Ms. Fionnuala Sheehan, has called on Government to address the unregulated, below-cost sale of alcohol within the off-trade sector and to lead the development of an industry-wide code of practice to regulate the merchandising, promotion and sale of alcohol. A comprehensive, co-regulatory code is required and MEAS would be very willing to assist in the development of such a code.
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