The first joint China advertising self-regulation code has been announced in Beijing, where the World Federation of Advertisers (WFA) and China Association of National Advertisers (CANA) have launched Global Advertiser Week. The code calls for all brand communications to be legal, decent, honest and truthful, recognizes the special care required in marketing to children and young people, and includes rules applying to advertising for medicines, health products, food, cosmetics, and alcohol beverages. > > > > Read More