West Virginia middle school, high school, and college students are invited to enter the 2011 PSA Challenge by submitting concepts for radio and television underage drinking prevention messages that emphasize “21 means 21.”
“Consumption of alcohol beverages by those under 21 is illegal,” said Stephanie Southall, WV’s Underage Drinking Prevention Specialist. “Research shows peer influence is the most effective strategy for creating a culture where underage drinking is NOT the norm. That’s why the RU21 PSAs are created and produced by West Virginia youth.”
ALL West Virginia students at the middle school, high school or college level are eligible to participate. Individuals or teams of up to 6 students may submit applications. More than 6 students may work together to develop scripts, but no more than 6 students from one organization will travel to Charleston for production. Each individual or group must have at least 1 (but no more than 2) adult sponsor(s). > > > > Read More