The report identifies the influence of both existing cultural attitudes around alcohol, and new and emergent attitudes that separate younger drinkers' consumption from that of other age groups.
The report highlights that:
The report highlights that:
- excessive alcohol consumption is the norm in young adulthood;
- today's young adults find it difficult to imagine alternatives to the excessive drinking that supports group socialising;
- the ways in which alcohol is sold to young people contributes to the narrowing of their options; and
- pricing is more of an influence on decision-making than perceptions of health or risk.