Thursday, July 8, 2010

Higher prices for cheap booze cuts binge drinking, Sask.finds


The Saskatchewan provincial government says its solution to cut down on public drunkenness and binge drinking — making cheap booze more expensive — is working.

The increase in the cost of discount booze in Saskatchewan has helped curb public intoxication in areas where the products are consumed the most, officials said.

In the inner-city Riversdale neighbourhood of Saskatoon, sales of cheap booze have plummeted since new pricing came into effect earlier this year, said officials with the Saskatchewan Liquor and Gaming Authority.

The price of 36 products that have disproportionately high alcohol content — including high-alcohol beer, cheap wine and ciders — rose by as much as 40 per cent in April when the province revamped prices.

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