Government launches anti-alcohol campaign

The government approved Sunday the national program for the reduction of alcohol consumption at the cost of NIS 27 million (about $7.15 million) over a period of three years. Some NIS 8 million ($2.12 million) will be immediately invested in a public relations campaign to target both teens and adults.

As part of the program's first stage the government is planning to legislate laws for the reduction of alcohol consumption. The second stage will include creating alcohol rehabilitation centers for youths.

In addition, the State is also slated to track teens drinking alcohol in the streets. The second stage will also include the creation of an inter-ministerial committee which will draft recommendations to be submitted to the government within 45 days. . . . . .

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