Association between Adolescent Viewership and Alcohol Advertising on Cable TelevisionAJPH First Look, published online ahead of print Aug 20, 2009
We examined whether alcohol advertising on cable television is associated with adolescent viewership.
Ad placements for beer, spirits, and alcopops increased as adolescent viewership rose from 0% to 30%, especially for female viewers. Alcohol advertising practices should be modified to limit exposure of underage viewers.
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