Projected Alcohol Dose Influences on the Activation of Alcohol Expectancies in College Drinkers
Alcoholism: Clinical and Experimental Research Published Online: 21 Apr 2009

Across heavy, medium, and light drinkers, expectancy dimensions were most distinguishable at higher doses; activation patterns were more similar across drinking groups at lighter doses. Modest evidence for the influence of gender on activation patterns was observed. Findings were consistent across alcohol involvement indices.

These data suggest that both dimensionality and context should be considered in the refinement of interventions designed to alter expectancies in order to decrease hazardous drinking.

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