'Drink responsibly' slogans could become more polite

By Kate Devlin Medical Correspondent
28 Nov 2008

Slogans exhorting drinkers to watch their alcohol intake could soon become more polite, under plans being considered by ministers.

The Department of Health is considering adding the word "please" to those that tell consumers to "drink responsibly" on labels and alcohol advertisements, amid concerns that the original phrase could be discourteous.

The Government has said it will "consider constructively" adding the request as part of a voluntary agreement they have with drinks companies.

But alcohol experts warn that the move will do little or nothing to prevent binge drinking.

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