News Release - Rules on alcopops ads don't effectively protect teens26/02/2008
In a CHOICE test of alcopops, 25% of the teenage participants couldn't taste the alcohol.
Teenagers find it hard to tell the difference between soft drinks and so-called alcopops, which are part spirit and part soft drink or milk, according to a CHOICE taste test.
Almost half of the teenage male taste test participants could not tell that Vodka Mudshake Original Chocolate, which is 4% alcohol by volume, contained alcohol.
Overall, one quarter of the participants, who for legal reasons were over 18, couldn’t taste the alcohol in alcopops, also known as ready-to-drink or RTD beverages.
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